I have a jacket that showcases badges and pins recognizing my expertise in PowerPoint. I always wear my “PowerPoint Nascar” jacket when attending events even if I don’t wear it when presenting. This jacket, combined with my techie clothes and trademark long ponytail, creates a brand that immediately identifies me as a PowerPoint technical expert.
Multiple studies have found that speakers who are perceived as credible, attractive and trustworthy are much more effective at persuading an audience and having them retain their message.
This provides presenters with an easy opportunity to capitalize on these findings. By simply recognizing the theatrics of presentations and dressing the part, presenters can gain instant initial credibility.
I taken this idea and made a fully interactive tutorial. Through this tutorial you’ll learn how to use theatrical concepts to increase your appearance as a credible and trustworthy presenter. Click the icon in the lower right of the tutorial below to run it in full screen mode. Once the presentation starts, I recommend you click the SkyDrive link to Start Slide Show or you can start it directly from this link: The Theatrics of Presentations.